Global Home Trends: Frosted Tableware Becomes a New Favorite in the high-end Market, with Export Demand Surging

[Industry Trends]

With the continuous improvement of consumers' pursuit of home aesthetics, Matte Finish Tableware, with its characteristics of understated luxury and fine touch, has quickly become a popular choice in the international high-end catering and home markets. According to the latest data, the global export volume of frosted tableware increased by 25% year-on-year in 2024, with particularly significant demand in Europe, America, the Middle East and East Asia.

Why is frosted tableware popular?

High-end texture: The matte surface treatment avoids the problem of fingerprint residue in traditional glossy tableware, while endowing the product with a modern and simple style, making it suitable for high-end restaurants, hotels and home scenarios.

Durable and practical: The frosted tableware made through special processes (such as sandblasting or matte glaze) is scratch-resistant and wear-resistant, and some products have high-temperature resistance, meeting the demand for functional tableware in the European and American markets.

Environmental protection trend: International buyers are more inclined to purchase frosted tableware made of ceramics, reinforced bone China or renewable materials, which is highly consistent with the global concept of sustainable consumption.

Opportunities for foreign trade exports

In the European and American markets, consumers are willing to pay a premium for unique designs, with matte black, grey and Morandi color series being the best-selling.

In the Middle East market, there is a strong demand for matte tableware with golden borders or geometric patterns, making it suitable for purchasing festival gifts.

E-commerce promotion: Platforms such as Amazon and Wayfair have listed "Matte Dinnerware" as a hot search term. It is suggested that suppliers optimize the keywords and highlight selling points such as "scratch-resistant" and "lead-free and environmentally friendly".

Advantages of China's Supply Chain

As the global manufacturing center of tableware, factories in Guangdong, Fujian and other places in China have maturely mastered the frosted glaze surface technology and can provide OEM/ODM services. Some enterprises have passed SGS and FDA certifications and successfully entered international chain channels such as Target and Williams Sonoma.

Experts suggest

Foreign trade enterprises should pay attention to:

Differentiated design: Develop new products by integrating the culture of the target market (such as Nordic minimalism and Japanese Zen style).

Compliance: Ensure compliance with the EU EN 12983-1 or the US FDA standards to avoid trade risks.

[Conclusion]

The rise of frosted tableware reflects the transformation of household goods towards a "quality economy". For foreign trade enterprises, seizing this trend and combining flexible production with precise marketing is expected to give them an edge in the highly competitive market.